We promote and facilitate trade in goods and services between or among African countries and the flow of goods and services between Africa and Africans in the Diaspora.
Trade and investment facilitation plays a vital role in enhancing international trade, boosting foreign exchange earnings and promoting economic growth. We facilitate trade and investment between African SMEs and pan-African corporations, governments, and their global counterparts in ways that foster shared economic growth and empowerment for local communities.
Trade platforms are important because they can help investors and traders to access the markets quickly, conveniently, and cost-effectively.
We provide market data, analysis tools, and news. We also provide various analytical tools and indicators to help traders make informed decisions. Our trade platforms provide research tools, educational resources, and market insights to help users understand the markets, make informed trading decisions, and stay updated with the latest news and trends.
Trade promotion and facilitation are crucial for the growth and development of economies at both the national and international levels.
We promote and facilitate international trade where countries can tap into new markets and increase exports and investments, which can lead to job creation, higher incomes, and improved living standards. Through trade and investment promotion activities such as trade fairs, exhibitions, and business networking events, we help companies showcase their products and services, establish new business connections, attract investors and gain a competitive edge over their rivals.
This capacitates SMEs to increase the number and value of exports, which contribute to economic growth, job creation and foreign exchange earnings. It helps countries to improve local manufacturing, diversify their export base and reduce their dependence on foreign imports.
Our training and development encourages innovation and learning by exposing businesses to new technologies, standards, and best practices. We promote regional and international cooperation and integration by strengthening trade relations and partnerships.
African thought leadership and advocacy play a crucial role in shaping the future of the continent. It gives a voice to diverse perspectives and experiences of the continent. This is essential in challenging stereotypes, misinformation, and promoting a more accurate understanding of Africa’s complex realities.
We understand Africa. We have worked across Africa’s diverse markets from the least developed nations like Ethiopia and Lesotho to the upper-middle income economies of South Africa and Botswana. We are passionate about developing African brands, businesses and economies for global competitiveness and socio-economic transformation.