We reviewed key national policy, strategy and brand documents for a thorough appreciation of Botswana’s situational context. Insights from existing global and regional competitiveness indices and studies as well as local client research were extracted. We then interviewed key Botswana Trade and Investment Centre(BITC)/ Brand Botswana leaders, stakeholders and staff to gauge their inputs and garner their support for the project. We conducted key strategic analyses to determine Botswana’s competitive strengths and gaps upon which to base the strategy. We thereafter developed the strategy using Sukume’s Competitiveness and Transformation Planner™ (CTP) model to align the country’s national planning and nation branding efforts. We provided regular reports and conducted workshops to maintain stakeholder updates and support. We concluded by supplying a revised organization structure, a detailed implementation plan, and pro-forma budget for delivering the strategy.