Theme Statement


Namibia Trade Forum

Project Type

Theme statement and creative


Place/Nation Branding


4 months


  • Develop a theme statement and design related creative for Namibia’s country pavilion for the World Expo 2020 in Dubai.
  • The statement and creative were to be in line with a given conference theme.

The Approach

We conducted research to understand Namibia’s unique and competitive strengths as a basis for an accurate, aligned and inspiring theme statement. We then developed the theme statement including professional and attractive creative materials.

An expo logo and corporate identity (branding guidelines) were developed to guide the construction of the Namibian pavilion at the World Expo 2020. The given theme positioned Namibia as a sustainable renewable energy hub in Africa.

The Outcome

The theme statement and creative produced portrayed Namibia’s beautiful diversity of sceneries, culture, and sought to capture global interest in the country’s investment potential in Tourism, Energy, Mining, and Innovation. The pavilion promoted Namibia as a stable, diverse and the ultimate investment location. Overall, it stimulated interest in the world to discover Namibia as a destination with significant economic potential.