Thank you for contributing your thoughts to the Made-in-Africa panel at the launch of the African Continental Free Trade Area in Niamey, Niger. Your on-the-ground experience working on African brands brought relevant insight and inspiration to the discussion. The input was at once provocative, challenging and yet practically, quite useful.

Sukume Consulting designs and implements impactful Business Development Services (BDS). Over the years, they have demonstrated innovation, passion and excellence in delivering turn-around interventions for largely female SMEs. Utilizing a “Big-Small Business” approach they adapt best practice strategies used by large corporations to grow SMEs. Their consultants combine diverse skills in market research, strategy, marketing, business administration, HR, creativity, etc. to drive transformative economic development through effective capacitation of SMEs.

Sukume Consulting was tasked to develop Botswana’s 5-year nation brand strategy from 2022 to 2023. After delving into the research to understand the issues, they demonstrated high levels of sector expertise and strategic depth by successfully recommending for Botswana to move from traditional nation branding to the more impactful country competitiveness which also features branding. Garnering insights from multi-sector stakeholders, they effectively managed to deliver high-quality work including various frameworks for uniting national policy, institutions and programs with country branding.

On behalf of the Department of Trade, Industry and Competition, I hereby express our gratitude for your sterling work in moderating the Trade and Investment Knowledge Network Dialogue. We look forward to your future support and participation in our strategic stakeholder engagement initiatives.